Precious writing instruments as Applied Art
“Contemporary crafts are a substantial alternative to mass production. Because where the manual process comes to the fore again, luxury returns to something special and unique. ”
- FRANK PRESSENTIN
An essay
BACK TO THE ROOTS OF LUXURY
Our world is changing, just as our values do. This change is also reflected in our perception of luxury. What do we mean today when we talk about luxury?
The democratization of luxury, which in recent decades satisfied a steadily growing demand for status symbols through increasing mass production, has reached a point that forces us to rethinking the concept of luxury . A profound change. Luxury as we knew it has lost its meaning. In its place we find a new understanding of Things that enrich our lives.
Fewer and fewer people are interested in adopting an exclusive lifestyle or seeking social recognition through material things. conscious decision for luxury is a expression of our personal values and beliefs. individuality has replaced brand conformism. sustainability and mindfulness are more important than status.
Luxury returns to where it began: to Experience of the special.
Elbwood`s fine fountain pens and design objects embody this Change in values .
An essay
BACK TO THE ROOTS OF LUXURY
Our world is changing, just as our values do. This change is also reflected in our perception of luxury. What do we mean today when we talk about luxury?
The democratization of luxury, which in recent decades satisfied a steadily growing demand for status symbols through increasing mass production, has reached a point that forces us to rethinking the concept of luxury . A profound change. Luxury as we knew it has lost its meaning. In its place we find a new understanding of Things that enrich our lives.
Fewer and fewer people are interested in adopting an exclusive lifestyle or seeking social recognition through material things. conscious decision for luxury is a expression of our personal values and beliefs. individuality has replaced brand conformism. sustainability and mindfulness are more important than status.
Luxury returns to where it began: to Experience of the special.
Elbwood`s fine fountain pens and design objects embody this Change in values .
LUXURY HAS DEVELOPED A CONSCIENCE
Luxury is slowed down It is no longer defined by quickly produced mass and immediate availability. new generation of consumers sees the impact of the old, fast luxury concept on the environment and society with a keen and critical eye .
We love luxury. But we no longer want to accept that limitless consumption is damaging our planet. Mindfulness and Focus on the essentials have brought about a new sense of exclusivity. Consumption on display is no longer considered luxurious in our society.
New luxury has a conscience It is perceived more consciously and is based on intangible goods. On the Time , which flows into production. The longevity of material and workmanship. The sustainability of production. What we perceive as luxury today and in the future is more than just the product; it includes the process as well as the experience.
In a certain sense, New Luxury closes a circle. Because where the artisanal process comes to the fore again, luxury returns to the special and unique. Back to the experience and the care with which it was manufactured. Back to the interface of craftsmanship, art and design .
As a member of the Masters Council of the German Craft Council Frank Pressentin is at home at this interface. On his workbench, applied arts , in which Function and Aesthetics into a complete experience. The Crafts forms the basis for a tactile dialog between material and form . He brings artistic objects which are not for museum viewing, but for daily use demand.
LUXURY HAS DEVELOPED A CONSCIENCE
Luxury is slowed down It is no longer defined by quickly produced mass and immediate availability. new generation of consumers sees the impact of the old, fast luxury concept on the environment and society with a keen and critical eye .
We love luxury. But we no longer want to accept that limitless consumption is damaging our planet. Mindfulness and Focus on the essentials have brought about a new sense of exclusivity. Consumption on display is no longer considered luxurious in our society.
New luxury has a conscience It is perceived more consciously and is based on intangible goods. On the Time , which flows into production. The longevity of material and workmanship. The sustainability of production. What we perceive as luxury today and in the future is more than just the product; it includes the process as well as the experience.
In a certain sense, New Luxury closes a circle. Because where the artisanal process comes to the fore again, luxury returns to the special and unique. Back to the experience and the care with which it was manufactured. Back to the interface of craftsmanship, art and design .
As a member of the Masters Council of the German Craft Council Frank Pressentin is at home at this interface. On his workbench, applied arts , in which Function and Aesthetics into a complete experience. The Crafts forms the basis for a tactile dialog between material and form . He brings artistic objects which are not for museum viewing, but for daily use demand.
PERSONAL VALUES INSTEAD OF STATUS THINKING
The consumer society in which we grew up has shown us one thing above all: the more we consume, the less it means to us. The concept of luxury is therefore becoming increasingly distant from the tangible aspects of consumption, towards ideal values.
One new society discovers a new minimalism; a aesthetic world , where less is really more. Experience and living are more important here than status. The external impact loses importance and creates space for an intrinsically motivated and deeply personal feeling of luxury and value.
In times of a sustainable lifestyle that considers the impact of our own actions on the Environment as low as possible, purely materialistic consumption is no longer a sign of style. The throwaway society has had its day. And it is high time for it to change.
Anyone who wants to create luxury today must value durable products and a responsible production Terms such as authenticity and value, which in the past were often just marketing measures, must be a fulfilled promise in the New Luxury. A luxury product is no longer sold based on an attitude - it must become tangible proof of it. That is exactly what makes it unique.
The high-quality fountain pens and design objects from Elbwood are not intended to be seen as status symbols. They are not ubiquitous, they are not found in airport shops or stationery stores. There is no warehouse in which Elbwood writing instruments are stacked up to the ceiling. Their availability is limited by the time and care that their production requires. The Elbwood concept is so individual like people that appeals to it. A very personal luxury , which combines art and function. Created from materials that are idiosyncratic are like the head behind the brand .
PERSONAL VALUES INSTEAD OF STATUS THINKING
The consumer society in which we grew up has shown us one thing above all: the more we consume, the less it means to us. The concept of luxury is therefore becoming increasingly distant from the tangible aspects of consumption, towards ideal values.
One new society discovers a new minimalism; a aesthetic world , where less is really more. Experience and living are more important here than status. The external impact loses importance and creates space for an intrinsically motivated and deeply personal feeling of luxury and value.
In times of a sustainable lifestyle that considers the impact of our own actions on the Environment as low as possible, purely materialistic consumption is no longer a sign of style. The throwaway society has had its day. And it is high time for it to change.
Anyone who wants to create luxury today must value durable products and a responsible production Terms such as authenticity and value, which in the past were often just marketing measures, must be a fulfilled promise in the New Luxury. A luxury product is no longer sold based on an attitude - it must become tangible proof of it. That is exactly what makes it unique.
The high-quality fountain pens and design objects from Elbwood are not intended to be seen as status symbols. They are not ubiquitous, they are not found in airport shops or stationery stores. There is no warehouse in which Elbwood writing instruments are stacked up to the ceiling. Their availability is limited by the time and care that their production requires. The Elbwood concept is so individual like people that appeals to it. A very personal luxury , which combines art and function. Created from materials that are idiosyncratic are like the head behind the brand .
FINE WRITING INSTRUMENT AS APPLIED ART
FOUNTAIN PEN DESIGN AS REQUIRED
ELBWOOD is the Hamburg brand for fine writing instruments
PRESS RELEASES
Video documentation: Sebastian from Federstiel und Tintenklecks visited the artist Frank Pressentin in his Hamburg ELBWOOD studio...
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Interview: FOUR - THE INTERNATIONAL LUXURY & LIFESTYLE MAGAZINE sat down with Frank Pressentin to find out more about to find out the background and philosophy of the Penmaker …
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The Galen Leather Co. from Istanbul in Turkey publishes an annual list of the best penmakers from around the world. ELBWOOD is on their list...
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